Packaging Insert Ideas for Online Business Owners
The best part of buying online is to receive that great big packaging in the mail, isn’t it? It makes me feel like Christmas. You can almost pretend you didn’t buy it yourself. But even better than that is to find more than what you ordered in that package, it only takes a little special thank you note or a cutesy wrapping to make you feel like the most special person in the world.
Tons of successful Etsy sellers attribute their business success to package inserts. So if you are thinking of ways to improve your business and giving a more personal approach to your packaging inserts are the way to go.
t’s such a great way to treat your clients and customize their shopping experience. And there’s no excuses no to use them, THEY ARE CHEAP! Out of all the marketing efforts you can start working on, the costs of printing a small little card to add into your packaging is absolutely nothing. There’s no rules about sizing, shapes or even format. You can go as little as a business card or as big as a poster (OH YAS! a poster that matches those beautiful ceramic bases you sell on your shop), what I mean with this is that your options are unlimited and you can even print them at home.
Part of the brand experience that you are trying to sell to your customers is the uniqueness of your business, and what better way to do it so through a little gift/note that makes them feel special. Package inserts are excellent to increase customer loyalty and making your clients remember you. Let’s face it, in the attention span deficit era we live now a days we need reminders and motivation to get back for more.
Here are some ideas for you:
Make them come back for more and turn them into repeated customers. You can offer percentage of discount, free shipping, maybe even a gift with a purchase over a certain amount.
Get yours here!
We offer a gamut of beautifully designed package inserts for shop owners, get yours today.
Handwritten notes are just the little cherry on top. It’s great to open your package and find a little handwritten note because it just makes you feel like you are important. It adds up a personal touch beyond everything and as a client you realize that someone actually took 5 or 10 minutes to thank you for supporting them. It only costs you a little extra time.
Social Media Share Request
This is great to increase your social media reach. You can encourage your clients to share their pictures with your products using a branded hashtag, you win more points if you reposts their pictures. This is a great way to build social proof and conveys about your business 100 times more than just posting your pictures over and over again.
A little Extra
This doesn’t apply to every seller, but if you have a low cost item in your shop that you can include for free in the package, why not? That might be the opportunity to promote items that clients don’t usually buy.
This is also a great idea if you are looking to get yourself out there. Its perfect for your clients to get to know a more personal side of your business. You can include a photo of you, of your studio, a little postcard about your shop and how you started with your signature.