If you have been in business for a bit you might have find it hard to keep your brand fresh and trendy. If you have given some thoughts to rebranding, and still feel doubtful about the whole thing, I have some great news for you!
The truth is that rebranding can bring powerful results to your business, if done correctly. These are some of the most common reasons to rebrand:
- Your logo doesn’t feel relevant anymore.
- Your website doesn’t work for you, or does it feel ancient.
- You are trying to reach a new market or feel like your business is not different enough from your competition.
Whatever reasons you have to rebrand, you must understand the benefits it’ll bring to your business.
Most entrepreneurs who start DIY their business, don’t think about branding and the whole experience their clients will be going through. Rebranding can generate an overall feeling of consistency across your business. When you create a brand, one of your main goals is to create a unified look that translates from your logo, social media, marketing to your overall message, and sales process. A more consistent and integrated brand helps ingrate your message into the memory of your possible clients.
Your brand will be the one they remember when they think about a specific product or service.
Allows you to stay current
When rebranding, your objective will always be to keep your brand current and relevant. After a few years, trendy marks can start to feel outdated and boring. Rebranding gives you the opportunity to bring new life to your brand while keeping some of the original elements. Something as small as updating your business logo or website can make a huge difference in the way your customers connect with you and your products/services.
Makes you stand out
I have heard from a lot of business owners that they don’t consider other businesses their competition. But whether or not you decide to call them as such or not, if you don’t highlight your business you won’t attract new customers. And rebranding might be one of the techniques that do the trick. Differentiating your brand shows to your clients the uniqueness of your business and what they can expect from you. Through a little competitive analysis, you can discover the strengths and weaknesses of your business and use them to your benefit (oh yes! That sounds quite fine). Identifying what you can do better and what gaps can you fill will help your business establish as a leader.
Helps you connect with a new (maybe even better) audience
When you focus on improving the “not so shinny” aspects of your business, people notice.
One thing rebranding can do for your business is to get a better understanding of the people you are serving. Remember the more people you target, the less you actually hit. Find a strong and small group of people that you can serve exceptionally well and they’ll bring the clients to you (if you know what I mean).
Anyways, rebranding will help you target the right kind of people and generate deeper connections with them. All this will allow you to stimulate stronger growth, more engagement, and attract more of the right kind of people.
Allows you to charge more for your products/services?
Rebranding gives you the opportunity to create your own place in the market. This means you are elevating your business above everyone else in your niche. Reaching new potential clients, showcasing your expertise, and expanding the influence of your products and services are effective ways to increase profits by giving your brand a new look.
Rebranding doesn’t have to be painful, expensive, or even long. I have helped countless new and not so new business owners to create beautiful brands they felt proud of. If this sounds good to you, let’s talk about it.
My mission at Gabellare is to set you up for business success, if you need assistance or want to discuss your newly discovered branding needs, reach out here.